The products and services are promoted an appealing website and maybe even sold, is totally dependent on their own ranking which could be get by hiring a SEO Agency which will help you to rank on major search engines, the better the Google ranking , the higher the chance of a click, which could result in a conversion. Search engine optimization (SEO) is long since become synonymous with successful corporate website – maybe that’s the big problem however: The expectations from the customer’s perspective are often unreachable and end in the worst case with a hard impact on the earth.
- Unrealistic expectations can not be operated.
- The customer is frustrated, as well as the service provider
- It comes to ugly confrontations.
- The collaboration is terminated.
Linger a dissatisfied customer and an SEO consultant whose reputation is now in danger. However, such a course can be avoided from the outset.
Every SEO service simultaneously takes an advisory position. This also means that too high expectations relativized a priori must be to show clients what (with the available budget) will be reached.
A look at how SEO really works , is the first step – who as a customer a rough picture of what it is that ranking is really crucial to Google, the comments of the SEO consultant can easily understand. Asuccessful collaboration is nothing in the way.
Five things that can make SEO for business success
Sudden Top 1 positions , inexhaustible Traffic and hundreds of high-quality backlinks – that sounds too good to be true. And that’s it. No SEO professional or SEO agency simply swinging the wand and achieved such results. Rather, it is a combination of several measures that lead to success here.
It is therefore important, before the start of cooperation some typical misunderstandings to clarify the cause that many customers have unrealistic expectations – and ultimately disappointed with the results.Does anyone know roughly how it works, you will understand that every penny was well spent (in the right consultant). Because SEO involves the following five hits with it:
Long-term ranking improvements on topics relevant keywords
In the rankings climb quickly and the best to all the important keywords – a dream that rare in this form is true. A successful SEO strategy is always for the long term. This means ranking improvements are achieved by gradually.
The best SEO agency makes the company’s website not come from nowhere to position 1 fast. Much more it jumps from search result page of search results. The trend is therefore crucial.
It is also important that the optimization is done on a few keywords. The higher the specialization on specific keywords the greater the chances of success – not to mention the number of keywords is also a question of budget. For the selected keywords but the SEO consultant provides the required services in return:
- The website optimization
- Backlink building
- The keywords corresponding anchor texts
- Keyword ranking and reporting
Sustainable Link Building
The link building as part of the off page optimization is considered the pinnacle of SEO. Can build the more quality links that come from strong themes relevant portals and Web sites, the SEO consultant, the higher the effect ranking improvements noticeable. However, it is here in the expertise of the SEO professionals to trust, because ” backlink is not the same backlink “:
Number of backlinks
Naturalness is the backlink structure represents a decisive criterion. The Webmaster Guidelines and the Google anti-spam team led by Matt Cutts has repeatedly pointed out that (for example) does not necessarily beget 100 backlinks per day of naturalness.
The assumption is obvious that these by -SPAM tactics were built, such as unwanted blog comments – and since Google responds particularly allergic. The result: downgrades by filters such as the Google Penguin .
The link building tactics used by the SEO consultant should therefore aim to ensure a natural backlink portfolio to create. Then the page rises in the search results.
If you, the customer, the importance of the natural link building have internalized, can deliver your SEO service provider what is best for the ranking: quality links to your website. But what is the backlink quality? Often, the customer is from this perspective “pagerank” (PR) used. Such a link is from a PR7 portal often considered higher than a link from a PR3 Directory.
The truth is: The PR now has a very low priority . Content relevance is thus, for example, a factor which has much higher impact on the quality of backlinks. A healthy mix here is the optimum – a professional SEO consultant knows that.
Realistic traffic increases
The stated goal of SEO is to improve the ranking and associated maximization of visitors – but here go realism and customer ideas apart often. The reason for this is often of customers (provided) calculated traffic data, obtained from search volume and click-through Council.
But the fact is: the traffic that should jump out at Google’s position “X”, is usually not achieved. A fact that is often disappointed, however due to a particular factor. The “human factor” :
- What a machine is calculated (the traffic volume depending on the search result position) does not consider what the person really does (or will do).
- The man ultimately decides whether the corporate website really corresponds to the sought,.
- Also, position 1 is not a guarantee of endless traffic.
The calculations can therefore be ever so exactly – the actual traffic will reach the numbers never completely, even if it increases from position to position. Again, it is important to trends to orient (not at fixed ratios) to assess the success of SEO activities.
Leads and conversion rate than target – but without guarantee
More traffic is only an intermediate goal of SEO, because in the end it comes to attract customers andsell more . Leads and the conversion rate are therefore the true criterion for success – SEO, however, has to do with only indirectly:
- SEO can bring more traffic
- SEO can bring more leads
- SEO can increase the conversion rate
The only thing that SEO promises is a ranking improvement . Everything else should follow, but is dependent on factors outside the control of the SEO consultant. This includes for example the quality of the product or service and sales prices (compared to the competition).
SEO success is a joint project
Hire SEO consultants, sit back and see the web page ranking rise – a possible way, but so is lost considerable potential. A successful collaboration means always, even to support each other . As a customer, some things are crucial:
For intermediate questions (which will give it definitely) is a short response time is essential for the SEO campaign and its effects.
- Implementation of recommendations:
Often the SEO consultant is to draw attention to sites that do not fall into his field of activity.Customers who accept and implement these recommendations can support the campaign positively.
- Further SEO measures:
The budget is used by a professional SEO consultant for maximum success. Some elements, for example, no longer fit into the budget, can be implemented by the customers themselves there when spare capacity is available. These include things like:
- The care of profiles on social networks
- Blogging in the company blog
- Content Creation (general)
Customers who want to help can do that – for a successful SEO campaign and a successful cooperation, this may be the tip the scales.
Realistische expectations for SEO success is the key to a successful relationship with the consultant, because: When notorious dissatisfaction on both sides dispute is inevitable.However, where the customer is located a little to the topic of SEO apart and takes seriously its role of consultant (and title) by not only converts, but also an advisory capacity stands, then SEO to a meaningful and lucrative investment .